Logo Design, Apparel Designs
Rachel, widely known as ASIVRS, contacted me in search of a new logo design for her brand. Her old mark used a sloth as well, but she was interested a different approach to use across all applications.
Rachel initially wanted the logomark of the sloth incorporated into the type, which led me to using the open areas within the last two letters of ASIVRS to place the sloth. This concept was rejected but I felt like it's an important part of the project's process.
We then took a different approach, a much more sharp and fast-paced logotype. This logotype is currently being used on various pieces of her merchandise in the horizontal and vertical form.