PUNK Official

INTRO

PUNK Official is a global brand specializing in streetwear, music, and internet content. They reached out to YESQ for a new, professional logo design.

IDEA

We wanted to incorporate the digital aspects of PUNK into the logo design, in an abstract form. Splitting the main column in the letter 'P' into two columns allowed for a pause icon to be referenced. The play button is also used to complete the right side of the mark.

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