SoaR Gaming is one of the world’s largest gaming organizations with strong foundations in both esports and YouTube. SoaR contacted YESQ to create a logotype, script logotype, patterns, and branding guidelines before announcing their partnership with RBC (the Royal Bank of Canada).
We wanted to subtly incorporate a rocket, often referenced in their brand, without taking away from the legibility of the text. Once we approached this idea of having the main rocket ship within the R, this felt like a strong solution for the type.
Patterns are an important part of the branding as it can use elements apart from the main logo design to build brand-recognition seamlessly. The four main elements we decided on are the logomark (pre-established), rocket, stars, and a planet. The space theme reinforces the idea of soaring.
After developing the logo design, we started working on the branding guidelines to provide SoaR Gaming, a brand with a large influence in the gaming community, a professional foundation for their branding.
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